Focus Conferences Kick Off on the Coasts
The first two Focus 2013 conferences are in the books and attendee feedback has been positive regarding the new format. Both gathered a strong mix of HARDI members and their key staff members that most...
View Article10 Things My Business Needs From You
What are contractors looking for from their distributors? The list of answers Distribution Center received to that question was lengthy and diverse. After sifting through the results, 10 items seemed...
View ArticleCounter Sales and Merchandising Tips
When a customer has decided they are going to buy something and are now in line or actually at the point of sale for checkout, this is a great opportunity to increase your chance of gaining more sales....
View ArticleJohnstone Supply Celebrates Grand Opening
A ribbon-cutting event at a new Johnstone Supply location in New Castle, Del., was celebrated with all-day sale items and door prizes.
View ArticleLochinvar Appoints Marketing Director
Lochinvar has a new marketing director. What is his ranging experience and how long did he work as an HVAC contractor?
View ArticleMarketing Strategies for the Next Level
Distributor marketing strategies are evolving as they embrace advancing technology and the changing sales landscape.
View ArticleAn Insider's Guide for Choosing Your Marketing Team
With the seemingly endless supply of agencies, designers, and online sources available for small business brand and logo development, it’s easy to be overwhelmed.
View ArticleThe HARDI Focus Forums
One Record of Success: Marketing & Sales Optimization Conference
View Article'Do You Want Fries with That Burger?'
The fast food industry has shown us the way to increase sales and profits. We should learn from these marketing masterminds how to increase our add-on sales and how to “supersize” that order.
View ArticleRip out this page! A Guide to Maximizing Your HARDI Meeting
Really, stop reading. This is not a test.
View ArticleA Supplier's Most Marketable Skill
I recently got a call from friend who is in the HVAC, plumbing and electrical supply business. He asked what my thoughts were on what a supplier’s most marketable skill was to the contractors they serve.
View ArticleCan You Hire a Marketing Copy Writer for Five Bucks?
When I started as a freelance copywriter in the early 1980s, one of my plum assignments was writing articles.
View ArticleThe Awful Truth About Social Media
I was browsing in Barnes & Noble a few weeks ago and accidentally stumbled across a book titled "Facebook an Hour a Day." The hook was that amazingly, you could do Facebook marketing in — ta-dah!...
View ArticleWhat's the optimal e-mail frequency?
Subscriber WG asks: "How often should we contact our customers with a newsletter?"
View ArticleConstant Contact For Increasing HVACR Sales
The words constant contact are synonymous with a professional email campaign, but to me, these words stand for something more profound and significant.
View ArticleUsing Video to Increase Sales
If a picture is worth 1,000 words, then what is a video worth? How well do you incorporate videos into your business?
View ArticleMillennials and Sales Compensation
I received an email a few months ago with the following subject line: “Compensation One of the Least Important Factors in Recruiting Millennials.” Well, the subject line served its purpose and enticed...
View ArticleWhen Wholesalers "Lie"
If an editor receives an incendiary headline for a proposed article like the one above, it is almost guaranteed to get their attention.
View ArticleFinally the CFO Is Your Commercial Sales Target
I was recently meeting in our conference room with HARDI’s financial advisers to discuss investment strategies in light of the tumultuous start to the NYSE’s 2016. Unlike our readers, the assets of...
View ArticleHVACR Customer Service Tips
Do you say, “I want to be the biggest, baddest, most profitable wholesale supply house in my market,” but you’re unsure how to do it? The answer is simple, but the execution and implementation are...
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